Marketing (was Re: Ubuntu's success)

Chanchao custom at freenet.de
Wed Apr 26 03:49:07 BST 2006


On Tue, 2006-04-25 at 18:00 +0100, Matthew East wrote:

> It's time to ask: what does the marketing team do? I think it would be
> great if the wider Ubuntu community heard more about this mysterious
> team and what it does. It might encourage wider contribution. Don't
> forget: most people are scared of the word "marketing", 

Yes, which is strange. It's more about 'communicating who you are and
what you do and why' than anything else. I don't think people should
read 'marketing' in a traditional 'grab the money at all costs' kind of
way. 

I liked the way one particular website chose an even scarier word for
this, and picked a fun icon for the link.  (They called it 'Propaganda',
with a toilet-declogger (the rubber suction thingy on a stick, is there
a word for that?) for the icon. :)

Cheers,
Chanchao




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