DeviceGuru's Open letter to Mark Shuttleworth

[Jonathan Jesse]

On Jan 19, 2008 10:11 PM, Conrad Knauer <atheoi at gmail.com> wrote:

> I note, via http://www.tectonic.co.za/?p=2053 that a blogger has
> posted an open letter to SABDFL
> http://www.deviceguru.com/2008/01/17/an-open-letter-to-mark-shuttleworth/
>
> ---
> Dear Mark,
>
> In order to maximize brand awareness, I recommend that you brand all
> forms of Ubuntu (i.e. Ubuntu, Kubuntu, Xubuntu, Edubuntu, etc.) as
> various "Editions" of Ubuntu.
>
> So, for example, you might end up with something along the lines of:
>
>    * Ubuntu GNOME Edition (aka "Ubuntu")
>    * Ubuntu KDE Edition
>    * Ubuntu Xfce Edition
>    * Ubuntu Educational Edition
>    * Ubuntu Server Edition (as is)
>
> I think it's critical to focus as much attention as possible on a
> single brand, Ubuntu, to maximize its adoption and success. Given the
> already fragmented nature of Linux, why fragment a specific
> distribution unnecessarily?
>
> It'd be great if I could finally be a Ubuntu user! I can't help it, I
> just happen to prefer KDE over GNOME ;-) But I'd feel more part of the
> Ubuntu community if the OS I run on the Black Tower was called Ubuntu.
>
> cheers,
> Rick
> DeviceGuru.com
> ---
>
> I don't have a stong opinion on this, though I tend to lean more
> towards the Tectonic POV, which is that "I don't see at as being
> necessary - all the versions are already based around the Ubuntu name,
> as are the logos based on the original Ubuntu theme with their own
> distinctive flavour."
>
> But I thought I'd post it here for comment.
>
> CK
>
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Please don't rebrand all the different Ubuntu versions... I think I've
worked hard to explain the difference and to create the Kubuntu brand
already and I think that brand stands all by itself.  Don't rebrand them
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