rebranding ubuntu

[Rajeev Prasad]

any software/project out there which helps re-brand the OS?
is it possible?
if it is, then will it break any Apps? or utilties?
I would like to have some other name (for e.g. xxxyy) in outputs like these...

Welcome to Ubuntu 12.04.2 LTS (GNU/Linux 3.2.0-49-generic x86_64)
 * Documentation:  https://help.ubuntu.com/
  System information as of Fri Aug  2 17:16:35 UTC 2013
  System load:    0.0              Processes:           182
  Usage of /home: 5.9% of 9.17GB   Users logged in:     1
  Memory usage:   36%              IP address for eth0: 192.168.1.1
  Swap usage:     0%
  Graph this data and manage this system at https://landscape.canonical.com/
*** System restart required ***
Last login: ...


$ uname -a
Linux mysrvr 3.2.0-49-generic #75-Ubuntu SMP Tue Jun 18 17:39:32 UTC 2013 x86_64 x86_64 x86_64 GNU/Linux
$ 



I do not mean to minimize credit to dvelopers of this good system, I am ok if it has a utility (say for e.g.) "basedon". so you will do:


$basedon

xxxyyy OS based on: Ubuntu 12.04.2 LTS (GNU/Linux 3.2.0-49-generic x86_64)

$ uname -a
Linux mysrvr 3.2.0-49-generic #75-xxxyy SMP Tue Jun 18 17:39:32 UTC 2013 x86_64 x86_64 x86_64 GNU/Linux

but i like to see the name xxxyy whereever "ubuntu" is displayed....
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